March 31, 2014

Forum 2013.04-2014.03

■2014.01.22
Roy Nyberg
(DPhil Student, Oxford Internet Institute, University of Oxford)
“From a Lean to a Rich View of Innovation: Case Evidence from the Emergence of Mobile Health”

■2013.11.28
Mitsuru Igami
(Assistant Professor, Yale University, Faculty of Arts & Sciences, Department of Economics)
“Patent Statistics as Innovation Indicators?  Hard Evidence”

■2013.11.19
Mikolaj Jan Piskorski
(Associate Professor of Business Administration, Harvard Business School)
“A Social Strategy: How We Profit from Social Media”

■2013.9.18
Israel Drori
(Professor, School of Business, College of management Academic Studies, Israel)
"The evolution of new Industry, a genealogical approach"

■2013.6.26
Keun Lee
Professor, Seoul National University (Visiting Professor of Hitotsubashi University)
"Comparing the Productivity Impact of Knowledge Spillovers from Network and Arm’s Length Industries"

■2013.6.26
Mark Schankerman
London School of Economics and CEPR (Visiting Professor of Hitotsubashi University)
”Patents and Cumulative Innovation: Causal Evidence from the Courts”

■2013.6.19
Kitano, Taiju
Associate Professor, IIR Hitotsubashi University
"Disguised protectionism? Environmental policy in the Japanese car market"

March 13, 2014

Business Review Vol.61 No.4 SPR. 2014

Vol.61 No.4 SPR. 2014 (In Japanese)





A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.



Rethinking Customer Orientation: New Challenges in Practice to Create Customers

Tadao Kagono
Three Strategies for Leveraging Customer Value

Kentaro Nobeoka / Yasunari Takasugi
Authentic Customer Value of Indusrial Products Management of Solution Value Creation

Yukihiro Aoki
Contemporary Perspectives in Consumer Research: New Directions and Critical Issues

Kei Kuriki
Dilemmas of Customer Orientation in Practice

Joji Ono
Smart Excellence: Customer Management through Focalization and Value Co-creation with Customer

Mari Yoshida
Market Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in Japan

●Critical Eyes: Corporate Turnaround
 Michiko Ashizawa

●Leaders of MOT
 Ikuo Maeda

●Business Cases
 Kentaro Nobeoka / Ken kuriki /Makoto Fujii
  "Sysmex Corporation"
    Global Leadership through Customer Value Orientation

  Seiichiro Yonekura / Seongmi Kim
  "COCA-COLA(JAPAN)COMPANY,LIMITED"
     Peak-shift Vending Machine: The energy Crisis after 3.11 and Coca Cola, Japan

●The Management is Stranger than the Theoretical(1)
  Hideki Yoshihara

●Management Forum
 Akira Morikawa
 Interviewed by Seiichiro Yonekura

●Porter Prize 2013
  Emi Osono / Seiko Yamazaki

●From My Bookshelf
  Mami Taniguchi
 Katsuhiko Shimizu