March 13, 2015

Business Review Vol.62 No.4 SPR. 2015

Vol.62 No.4 SPR. 2015 (In Japanese)





A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.


Design Engineering: It Is Not the Alternative of “Function or Design”


Kentaro Nobeoka / Megumi Kimura / Atsushi Osanai 
"Creation of Design Value: Toward Integration of Design and  Engineering"

Shunji Yamanaka
"The Age of Design Engineering"

Kinya Tagawa
" Practice of Design Engineering"

Yuichi Washida
"Multinational Comparison of Designer's Roll in Bsuiness Process: US-Japan-China Comparison Survey Result"

Atsushi Akiike / Tohru (Kobayashi) Yoshioka
"Creating Excellent Industrial Designs by Multidisciplinary Engineers and Industrial Designers: An Empirical Study on  Japanese Digital Camera Manufacturers"

Yukari Nagai
"Design Knowledge to Lead Engineering toward Human Feelings"


●Critical Eyes: Workshop
 Yukie Umezu

●Leaders of MOT
 Kosuke Takei

●Business Cases
 Kunio Tanigawa / Noriko Taji
  "G-SHOCK: Product Development and Global Branding"

 Kei Fujiyama
  "Nitto Denko: The Mechanism of Turning Over a Disadvantage in the Reverse OsmosisIndustry"
 
●Invitation to Management Science
 Kiyonori Sakakibara / Yaichi Aoshima

●The Management is Stranger than the Theoretical(5)
  Hideki Yoshihara

●Management Forum
 Naoto Fukasawa
 Interviewed by Kentaro Nobeoka / Yuichi Washida / Megumi Kimura

●From My Bookshelf
  Shigeo Kagami
  Junko Kimura

●Porter Prize 2014 (14)
  Emi Osono